Pashmere is an Italian luxury knitwear brand produced and distributed by the historic Maglificio Galassia factory in Perugia, Umbria, which has been crafting high quality cashmere garments since 1965 under the Galatioto family. Pashmere specializes in ultra fine “Made in Italy” cashmere apparel and accessories, using precious natural fibres and expert artisanal techniques to create lightweight, versatile pieces that balance timeless elegance with refined comfort. The brand is known for meticulous craftsmanship, premium materials sourced from top Italian and international suppliers, and distinctive minimalist design that elevates everyday knits into enduring wardrobe staples.

Primary Segment:
Luxury / premium knitwear
Demographics:
Fashion-conscious men aged ~30–65 with high disposable income. This includes professionals, entrepreneurs, and tastemakers who appreciate the intersection of traditional Italian tailoring and modern casual luxury.
Psychographics:
Seek refined, high quality cashmere pieces with a timeless aesthetic; appreciate artisanal production processes, natural materials, and versatile luxury that works across seasons
Shopping Behavior:
Purchase infrequently as investment pieces for long term wardrobe foundations or special occasions, often favored by customers who prioritize comfort, craftsmanship, and understated elegance
Stores: 1 (Diana Boutique)

Total Retail Space:

Pashmere
1993
Diana Boutique
50/27 Teryan Str
Yerevan, Armenia
+374 95 580079
11:00 – 20:00

Armenian Franchise

Pashmere is positioned in Armenia as a luxury Italian knitwear brand, offering versatile and elegant cashmere garments for men and women. The brand appeals to consumers who value timeless quality, premium materials, and refined Italian craftsmanship.

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