Mango – BD Retail Group

Mango's story began in Barcelona in 1984 when the first store opened. Today, the brand has grown into Spain's second largest textile exporting company. Fresh, funky and focused on people, Mango provides fashionable clothes, shoes and accessories for the urban men and women of today.

Primary Segment:

Fashion-conscious adults (25–45 years old)

Demographics:

Urban professionals, middle-to-high income, both genders

Psychographics:

Seek modern, timeless fashion with a premium shopping experience; value quality fabrics and brand prestige

Shopping Behavior:

Purchases 4–6 times a year, often for seasonal wardrobe updates and special occasions

Stores: 2

Total Retail Space: 936.3 m²

2013

Dalma Garden Mall

45,000 monthly visitors

3 Tsitsernakaberd Hwy
Yerevan, Armenia
+374 60 54 00 11 
10:00-23:00

2016

Yerevan Mall

80,000 monthly visitors

34 Arshakunyats Ave
 Yerevan, Armenia
+374 60 54 00 11
 10:00-23:00

Armenian Franchise

As the exclusive premium casual and office wear brand, Mango targets fashion-conscious adults seeking contemporary and sophisticated styles. Our two strategically located stores in Dalma Garden Mall and Yerevan Mall ensure high visibility and accessibility to a broad consumer base.