Sannino is an Italian fashion brand rooted in a long heritage of Neapolitan craftsmanship, originally operating as a family run menswear and outerwear factory that supplied garments for other luxury houses for decades before developing its own label. Based in Naples, the brand blends traditional sartorial knowledge with modern design and technical performance, creating premium outerwear and wardrobe staples characterised by refined fit, quality fabrics such as Loro Piana wool, cashmere, and fine suedes, and a thoughtful balance of sartorial elegance and everyday utility. Sannino reflects over 40 years of experience in Italian tailoring and artisanal garment production, now expressed under its own name for a global audience.

Primary Segment:
Luxury / premium menswear & outerwear
Demographics:
Cultivated and stylish men aged ~30–65. This audience consists of sartorial enthusiasts, creative entrepreneurs, and high-level professionals who frequent the "pitti" circles of menswear. These are men who have moved beyond mainstream luxury and seek the specific charm of a Neapolitan "Laboratorio"—valuing the intimacy of a family-run business that still treats every jacket as a unique project.
Psychographics:
Seek sophisticated, durable wardrobe pieces that combine Italian tailoring tradition with contemporary utility; value premium materials, expert construction, and understated luxury
Shopping Behavior:
Purchase selectively as investment wardrobe pieces; buy for quality, versatility, and longevity rather than frequent trend driven updates
Stores: 1 (Diana Boutique)

Total Retail Space:

Vettoriale Sannino
1993
Diana Boutique
50/27 Teryan Str
Yerevan, Armenia
+374 95 580079
11:00 – 20:00

Armenian Franchise

Sannino is positioned in Armenia as a luxury Italian menswear brand offering high quality shirts, outerwear, and classic wardrobe staples with Neapolitan tailoring heritage. The brand appeals to men who value premium materials, Italian tailoring traditions, and enduring style.

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