The Italian fast-fashion brand Terranova was founded in 1988 to offer trend-driven apparel and accessories for women, men and children. Part of the Teddy Group, the brand operates internationally with a strong presence across Europe and beyond. It is known for combining contemporary styles with accessible pricing.

Primary Segment:
Mass market
Demographics:
Young adults aged 15–30, primarily urban; middle income
Psychographics:
Seek up-to-date styles at affordable prices, with a strong interest in social trends, pop culture and frequent wardrobe updates
Shopping Behavior:
Make frequent purchases, driven by new arrivals, promotions and seasonal changes
Stores: 3

Total Retail Space: 1939m²

Terranova
Dalma Garden Mall
50,000 monthly visitors
3 Tsitsernakaberd Hwy
Yerevan, Armenia
+37460540011
10:00-22:00
Rossia Mall
53,000 monthly visitors
16 Tigran Mets Ave
Yerevan, Armenia
+37460540011
10:00-22:00
Erebuni Mall
35,000 monthly visitors
17/1 Erebuni Str
Yerevan, Armenia
+37460540011
10:00-22:00

Armenian Franchise

Terranova operates in Armenia as a fast-fashion brand targeting a young, trend-driven audience. Its local presence provides consumers with regular access to colorful and new collections aligned with international fashion cycles. Terranova continues to expand its reach in the country and solidify its position as a key anchor tenant.

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