Okaïdi-Obaïbi – BD Retail Group

Okaïdi-Obaibi is a French clothing brand founded in 1996, specializing in modern, creative, and affordable fashion for children aged 0 to 14. The brand's philosophy emphasizes respecting each child's individuality and taste, offering collections that are easy to combine and reflect current trends. Beyond clothing, Okaïdi is involved in various solidarity actions and environmental initiatives, supporting children's rights, access to education, and ocean conservation.

Primary Segment:

Parents of children aged 0–14

Demographics:

Middle-to-high income families, both urban and suburban

Psychographics:

Prioritize safety-certified, durable, and comfortable clothing with modern styles; brand-loyal parents

Shopping Behavior:

Regular seasonal purchases (4+ times/year), school season shopping, gift buying

Stores: 4

Total Retail Space: 644.13 m²

2015

Kentron District

30,000 monthly visitors

21 Abovyan Str,
 Yerevan, Armenia
 +374 60 54 00 11
09:00-22:00

2018

MegaMall

80,000 monthly visitors

16 Gai Ave, 1st floor
 Yerevan, Armenia
+374 60 54 00 11
 10:00-23:00

2013

Dalma Garden Mall

45,000 monthly visitors

3 Tsitsernakaberd Hwy
  Yerevan, Armenia
  +374 60 54 00 11
  10:00-23:00

2018

Yerevan Mall

80,000 monthly visitors

34 Arshakunyats Ave
 Yerevan, Armenia
+374 60 54 00 11
 10:00-23:00

Armenian Franchise

Parfois is a global leader in accessories, appealing to trend-driven consumers with its diverse and fashion-forward collections of handbags, jewelry, wallets, and more. Our three well-placed stores capture significant footfall in both mall and high-street environments.