The Italian luxury footwear brand Doucal’s was founded in 1973, blending British style with Italian elegance. The brand is recognized globally for handcrafted shoes and accessories made with premium leathers and meticulous attention to detail.

Primary Segment:
Luxury
Demographics:
Professional men and women aged ~25–60. The core audience consists of high-earning individuals, from young creatives to established executives, who require shoes that transition seamlessly between formal business environments and high-end casual settings.
Psychographics:
Value durable and comfortable footwear, prefer timeless pieces
Shopping Behavior:
Infrequent purchases focused on enduring style and quality
Stores: 1 (Diana Boutique)

Total Retail Space:

Doucal’s
1993
Diana Boutique
50/27 Teryan Str
Yerevan, Armenia
+374 95 580079
11:00 – 20:00

Armenian Franchise

Doucal’s is a luxury footwear brand with a history of 50+ years, built on Italian tradition and innovation. Sold in select boutiques and prestigious retailers worldwide, the brand’s exclusive designs, including footwear and accessories, are available to Armenian shoppers at Diana.

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