Manzoni 24 is an Italian fashion label focused on menswear, recognized for its technical approach to luxury and precise balance between performance and elegance. The brand is particularly noted for its premium coats and jackets that combine advanced materials with understated, modern design.

Primary Segment:
High-end technical luxury
Demographics:
Cultivated men and women aged ~35–65. The audience consists of high-society individuals, "old money" families, and modern urban professionals with high disposable income. They are often residents of global style capitals who require outerwear that reflects their social status while remaining functional.
Psychographics:
Value innovation, technical fabrics and functionality
Shopping Behavior:
Makes targeted purchases, primarily outerwear and seasonal pieces
Stores: 1

Total Retail Space:

Manzoni 24
1993
Diana Boutique
50/27 Teryan Str
Yerevan, Armenia
+374 95 580079
11:00 – 20:00

Armenian Franchise

In Armenia, Manzoni 24 is positioned as a specialized luxury outerwear brand. The label’s presence addresses demand for technically advanced, climate-appropriate premium jackets and coats.

Articles

Sustainable Retail Practices: Our Commitment to the Future

Sustainable Retail Practices: Our Commitment to the Future

BD Retail Group is dedicated to a greener future. Explore our efforts to promote sustainability through eco-friendly products and responsible business practices.

07.12.2025
Why BD Retail Group is Your Go-To for Everyday Essentials

Why BD Retail Group is Your Go-To for Everyday Essentials

Convenience, quality, and affordability—BD Retail Group combines these to meet all your daily needs. See why customers trust us for their essentials.

07.12.2025
Behind the Scenes: How We Bring the Best to You

Behind the Scenes: How We Bring the Best to You

Get an inside look at how BD Retail Group sources and delivers top-notch products. Learn about our dedication to excellence every step of the way.

07.12.2025

Other Brands