Marco Pescarolo is an Italian menswear brand founded in Naples in 1999. The brand originally specialized in luxury tailored trousers and later expanded into a broader men’s collection. The brand focuses on premium materials like cashmere and wool, and uses hand-embroidered labels and natural horn for buttons.

Primary Segment:
Luxury
Demographics:
Dynamic men and women aged ~30–60. This audience consists of high-income professionals, travelers, and "lovers of life" who seek a wardrobe that transitions from a high-stakes business appointment to a relaxed seaside dinner. With the 2026 launch of the expanded women’s line, the brand specifically targets sophisticated, curious women who value "modern femininity" and freedom of movement.
Psychographics:
Seek understated wardrobe staples that combine comfort with quality tailoring
Shopping Behavior:
Targeted purchases of trousers and ready-to-wear items reflecting wardrobe needs
Stores: 1

Total Retail Space:

Marco Pescarolo
1993
Diana Boutique
50/27 Teryan Str
Yerevan, Armenia
+374 95 580079
11:00 – 20:00

Armenian Franchise

Marco Pescarolo is positioned in Armenia as a luxury Italian menswear label. Refined trousers and elevated wardrobe pieces cater to customers who seek craftsmanship and quality materials.

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