Parfois – BD Retail Group

Founded in 1994 in Porto, Portugal, Parfois is a global fashion accessories brand that brings stylish, affordable, and on-trend pieces to women around the world. Specializing in bags, jewelry, wallets, watches, sunglasses, scarves, and footwear.

Primary Segment:

Fashion-conscious adults (25–45 years old)

Demographics:

Urban professionals, middle-to-high income, both genders

Psychographics:

Seek modern, timeless fashion with a premium shopping experience; value quality fabrics and brand prestige

Shopping Behavior:

Purchases 4–6 times a year, often for seasonal wardrobe updates and special occasions

Stores: 3

Total Retail Space: 235.6 m²

2015

Kentron District

80,000 monthly visitors

21 Abovyan Str,
 Yerevan, Armenia
 +374 60 54 00 11
09:00-22:00

2018

MegaMall

80,000 monthly visitors

16 Gai Ave, 1st floor
 Yerevan, Armenia
+374 60 54 00 11
 10:00-23:00

2018

Yerevan Mall

80,000 monthly visitors

3 Tsitsernakaberd Hwy,
  1st floor Yerevan, Armenia
  +374 60 54 00 11
  10:00-23:00

Armenian Franchise

Parfois is a global leader in accessories, appealing to trend-driven consumers with its diverse and fashion-forward collections of handbags, jewelry, wallets, and more. Our three well-placed stores capture significant footfall in both mall and high-street environments.