Athison is an Italian luxury leather goods brand rooted in the century long tradition of Manifattura di Domodossola, a family run company established in 1913 in the Piedmont region. Originally known for braided ropes, cables, and trims, the business pioneered machine made braided leather belts in the 1970s and later expanded into high end leather accessories. Athison’s collections — including belts, bags, bracelets, small leather goods, and travel pieces — reflect artisanal braiding techniques, premium materials, and meticulous in house production, with every creation made 100% in Italy. The brand’s name comes from the ancient name of a sacred Alpine river, symbolizing a blend of tradition and modern craftsmanship.

Primary Segment:
Luxury / premium leather goods
Demographics:
Discerning men and women aged ~30–65. These are high-income individuals who are often "collectors of craft." They are likely professionals in creative or technical fields (architecture, design, engineering) who have a deep appreciation for how things are made.
Psychographics:
Seek true Made in Italy artisanal quality, unique braided design, heritage storytelling, and exclusivity rather than mass brand identity
Shopping Behavior:
Purchase infrequently as investment pieces for a refined wardrobe or special occasions, valuing hand crafted prestige and distinctive materials
Stores: 1 (Diana Boutique)

Total Retail Space:

Athison
1993
Diana Boutique
50/27 Teryan Str
Yerevan, Armenia
+374 95 580079
11:00 – 20:00

Armenian Franchise

Athison is positioned in Armenia as a premium Italian leather goods brand, offering belts, bags, and small leather accessories crafted with artisanal braiding and in house production. The brand appeals to style conscious consumers who value Made in Italy, exclusivity, and traditional craftsmanship.

Articles

Sustainable Retail Practices: Our Commitment to the Future

Sustainable Retail Practices: Our Commitment to the Future

BD Retail Group is dedicated to a greener future. Explore our efforts to promote sustainability through eco-friendly products and responsible business practices.

07.12.2025
Why BD Retail Group is Your Go-To for Everyday Essentials

Why BD Retail Group is Your Go-To for Everyday Essentials

Convenience, quality, and affordability—BD Retail Group combines these to meet all your daily needs. See why customers trust us for their essentials.

07.12.2025
Behind the Scenes: How We Bring the Best to You

Behind the Scenes: How We Bring the Best to You

Get an inside look at how BD Retail Group sources and delivers top-notch products. Learn about our dedication to excellence every step of the way.

07.12.2025

Other brands