How it all began

From the beginning, we set out to build a group driven by respect for the people behind every collection.

Founded in Armenia, the roots of the business trace back to 1965, when the Dayan family began operating a clothing store, building early expertise in fashion retail. This early foundation shaped the values and retail discipline that continue to guide the Group.

Today, the group manages and represents a portfolio of 29 fashion brands across retail and digital channels. With a team of over 350 professionals and a strong retail presence, we operate at scale, at the same time remaining closely involved in every stage of the process, from concept to in-store experience.

Many of our colleagues have grown with the company over the years, which has resulted in standards being learned, maintained and transferred over time.