Herno is an Italian luxury fashion house founded in 1948. The brand has since become internationally recognized for its high-quality outerwear and contemporary ready-to-wear collections. Originating as a specialized raincoat manufacturer, the brand expanded into technical and performance-driven coats, jackets and apparel that combine Italian sartorial tradition with refined engineering.

Primary Segment:
Luxury
Demographics:
Discerning men and women aged ~30–60. This audience consists of high-income professionals, global travelers, and urbanites living in climates where weather protection (rain, wind, cold) is a daily necessity. They are individuals who frequent luxury hubs like Milan, Tokyo, or New York.
Psychographics:
Seek functional fashion that blends technical innovation with understated elegance
Shopping Behavior:
Infrequent purchases focused on enduring wardrobe staples
Stores: 1

Total Retail Space:

Herno
1993
Diana Boutique
50/27 Teryan Str
Yerevan, Armenia
+374 95 580079
11:00 – 20:00

Armenian Franchise

Herno’s presence in Yerevan brings curated seasonal collections aligned with global releases. The Armenian franchise positions Herno’s products as premium wardrobe pieces and innovative materials for both urban and travel needs.

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