Bertolo is an Italian menswear brand founded in 1981, known for high-quality materials such as cashmere, silk and Filoscozia cotton. The brand’s designs blend Italian textile tradition with modern production techniques. Each piece reflects detailed finishes and comfort rooted in Italian sartorial heritage.

Primary Segment:
Luxury
Demographics:
Distinguished and successful men aged ~35–75. This audience consists of ultra-high-net-worth individuals, top-tier executives, and "connoisseurs of rarity" who possess a deep wardrobe of heritage brands. These are men who navigate the worlds of private banking, fine arts, and luxury real estate, requiring a wardrobe that commands respect without a single visible logo.
Psychographics:
Value classic Italian craftsmanship, prioritize understated elegance
Shopping Behavior:
Shop less frequently but with emphasis on quality and versatility; purchases are driven by seasonal updates and occasion needs
Stores: 1

Total Retail Space:

Bertolo
1993
Diana Boutique
50/27 Teryan Str
Yerevan, Armenia
+374 95 580079
11:00 – 20:00

Armenian Franchise

Bertolo is positioned in Armenia as a luxury Italian menswear brand offering refined casual and tailored clothing. The brand’s designs appeal to consumers who seek quality materials and craftsmanship.

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