Founded in 1865, Carter’s, Inc. is the largest branded marketer of baby and children’s apparel in North America. The brand’s products are sold in over 19,000 points of distribution in over 90 countries. Carter’s is known for essential apparel, sleepwear and accessories designed for newborns and young children.

Primary Segment:
Upper mass-market
Demographics:
Parents (especially mothers aged roughly 25–45) + secondary buyers, i.e. grandparents and gift-givers; middle to high income
Psychographics:
Prioritize comfort, safety and durability; seek easy-to-wear apparel for everyday use and occasions
Shopping Behavior:
Make frequent purchases throughout the year for seasonal updates and milestone events
Stores: 1

Total Retail Space:

Carters
2013
Dalma Garden Mall
3 Tsitsernakaberd Hwy


Yerevan, Armenia


+374 60 54 00 11


10:00-23:00

Armenian Franchise

As a dedicated children’s apparel brand, Carter’s focuses on essential and everyday wear for newborns and young children. Our Carter’s store in Dalma Garden Mall provides access to international children’s clothing lines known for quality and practicality in Armenia’s retail market.

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