Founded in 1984, Strellson is Switzerland’s largest menswear brand, specializing in contemporary tailored and casual clothing. The brand sells premium menswear, accessories and related products in more than 40 countries.

Primary Segment:
Premium
Demographics:
Men aged 30–50, urban professionals, business executives; high income
Psychographics:
Value modern, sophisticated style and quality fabrics; seek versatile clothing for work and leisure
Shopping Behavior:
Purchase 3–5 times per year, primarily for seasonal wardrobe updates, professional attire
Stores: 1

Total Retail Space: 135m2

Strellson
2025
Yerevan Mall
2800
34 Arshakunyats Ave
Yerevan, Armenia
+374 60 540011

10:00-22:00

Armenian Franchise

Strellson operates as a premium men’s fashion brand in Armenia, offering elegant clothing for men. The brand is available at a dedicated store in Yerevan Mall, providing access to its collections for professional and style-conscious customers.

Articles

Sustainable Retail Practices: Our Commitment to the Future

Sustainable Retail Practices: Our Commitment to the Future

BD Retail Group is dedicated to a greener future. Explore our efforts to promote sustainability through eco-friendly products and responsible business practices.

07.12.2025
Why BD Retail Group is Your Go-To for Everyday Essentials

Why BD Retail Group is Your Go-To for Everyday Essentials

Convenience, quality, and affordability—BD Retail Group combines these to meet all your daily needs. See why customers trust us for their essentials.

07.12.2025
Behind the Scenes: How We Bring the Best to You

Behind the Scenes: How We Bring the Best to You

Get an inside look at how BD Retail Group sources and delivers top-notch products. Learn about our dedication to excellence every step of the way.

07.12.2025

Other brands