Luigi Borrelli is an Italian luxury menswear brand, highly valued by those seeking high-quality clothing and classic elegance. Founded in 1957, the brand is renowned for handcrafted shirts and suits, as well as tailored apparel.

Primary Segment:
Luxury
Demographics:
Distinguished men aged ~30–65. This audience consists of high-ranking professionals, diplomats, and "Sartorialists" who view clothing as a disciplined art form. They are individuals who frequent global financial hubs and Mediterranean social circles, where a hand-sewn shirt or a perfectly canvassed jacket is the ultimate signifier of status and cultural literacy.
Psychographics:
Value timeless tailored clothing
Shopping Behavior:
Infrequent purchases focused on wardrobe staples and investment garments
Stores: 1

Total Retail Space:

Borrelli
1993
Diana Boutique
50/27 Teryan Str
Yerevan, Armenia
+374 95 580079
11:00 – 20:00

Armenian Franchise

Luigi Borrelli is positioned in Armenia as a luxury Italian menswear brand. The boutique in Yerevan is among select international locations that offers classic Italian elegance with premium materials and Neapolitan tailoring.

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